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Guidelines to the writing of case studies

General Instructions

❶Think of your readership as busy people who value their precious time and will to have it wasted by an overly wordy writer.

Introduction

What Is A Case Study?
Create Great Marketing Case Studies With Four Free Templates

They must be detailed and include not only the solution but also a plan of actions that need to be done to achieve positive results. Each solution should answer the following questions:. Here you summarize your analysis of the case from the perspective of the objectives — both compulsory and desired ones. Remember to follow the recommendations from your professor regarding your conclusions to the letter, especially when it comes to your original assumptions.

Same as with any other academic writing , a case study report needs to be carefully planned before writing. The plan or the structure of your report will most probably start taking shape in your head as early as the beginning of your investigation. First, make up your preliminary outline with all the sections and subsections. Since this outline is for your use only, it does not necessarily have to be in the format of a list, like with most academic papers that you have to submit. You can make it in any format that you find convenient — for example, a mind map.

Then, just sort your notes by adding them to the corresponding sections and subsections. Creating the outline will help you visualize the order in which you will put the bits of information that you have in your notes.

Mind that this outline does not need to be final, and you are free to change it as your ideas develop. Only when you see that it is finalized, you can translate your outline into the contents page of your case study report.

Create a schedule for your writing and follow it strictly. Meticulously plan how much time you can spare on writing and editing your report. Exceed the time limits for each portion of work in case you find some section harder to write than others and need some extra time for them.

It is recommended to begin with the sections about which you feel most confident. Naturally, these will be the sections that are your won to the biggest extent: The auxiliary and secondary sections are the ones to finish with. These are the introduction, reference list, appendices, etc.

Your case study report is meant for someone to read it. Therefore, you should always imagine this person or group of people when writing your report. Your at this point, imaginary readership should have the decisive vote over your choice of style, language, and, of course, content. Clearly, you use different language when speaking, for example, to one person versus when you are talking before an audience of people. So, try your best to think about what the people in your readership need to know, what they want to hear and in what form, etc.

Answering the following questions will help you understand your readership better. For whom is your report written? As we have mentioned before, a case study report is a practical piece of work, meaning that it has practical application. Therefore, your potential readership should be not only your professor but also your fellow-students, as well as other people working in the given field s. For example, a case study in human psychology can be applied in a wide variety of fields — from marketing to psychiatry.

What does your readership expect from reading your case study report? As we have discussed, a case study report is a work of a practical nature. Therefore, the findings from your report can potentially be used by specialists working in a certain field. You are expected to visualize their professional interest if you want your writing to look convincing. Fortunately, you can streamline the entire process with this post.

Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with CoSchedule. This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes:. You're invited to a 1-on-1 marketing demo of CoSchedule! In the meantime, get started with a FREE day trial!

Start Your Free Trial. Talk To An Expert. Start Your Free Account. Want to use Click to Tweet on your blog? According to Top Rank Blog , a case study is:. Here's a case study video example from a brand you might even be drinking right now if we had to guess, we'd say marketers love their Starbucks:. Here's an example of a case study CoSchedule created for Vega , a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how CoSchedule has improved their business.

Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy:. Why does this case study work? It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs.

That's something most people probably don't know they offer, and so it's a great topic for a case study. This case study from TED landed on our highlight list for two reasons. This brief document is a perfect example of how to format a case study for easy printing. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study:. The case study writing process includes several moving parts.

However, by streamlining your workflow from start to finish, you can ensure no steps get missed. Here are the seven steps this post will cover to get the job done. The first step in any case study writing process is deciding who you want to write about.

It could be your organization, a client or a customer. Ask them before you start. If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information.

You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire.

This questionnaire will help you get the information you need to shape the story of your case study. You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed.

Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Here are five questions to ask when identifying your subject's core problems.

Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish.

Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. It can also be used to train students for similar real-life situations in their career life after attending a university.

They prepare people for work in offices, factories, hospitals, schools, and courtrooms where investigative procedures are needed. Therefore, before choosing a case study topic, you should determine your target audience and get acquainted with it.

Only after you know its needs and the problems it faces can you get a clear idea of what topic might be of interest for your audience. When formulating a topic, identify the main problems that may exist within it, and explain why they are important.

This way you will make your case study more focused on solution, and thus more valuable. Now that you have acquainted yourself with the basic case study writing tips and rules, you can check out our case study samples to link theory with practice. Is English your native language? What is your profession? Student Teacher Writer Other. Academic Assignment Writing an Essay. Writing a Research Paper. Writing Guides for Students Writing a Memoir 2.

Creative Writing Guides Writing a Song 3. Writing a Letter Writing an Evaluation Letter 3. Stages of Writing a Case Study When the situation, process, location, and time have been decided upon, you must carefully set out a plan.

What will be observed or investigated? The language you use in your plan must be clear. The terminology and vocabulary must be identical to those used in the situation to be studied; that is, the factory, the courtroom, the restaurant, or the accounting firm.

Write a set of questions that will help you decide which data to collect, which data will be considered relevant to the study, and how to analyze it when it is all collected. The questions set out must take any proposals the study will make into consideration. Decide which units of calculation the study will use that is, scientific measurements such as metric, digital, analog, and so forth.

Decide how the calculations will be linked to the proposals made. Decide on the terms of reference and criteria for how the results will be analyzed or interpreted. Do not forget to write down the goals of the study. When the observations and investigation is taking place, make sure all participants understand the aims, the procedure, and which outcomes you wish to reach.

Assemble all records, interview questions, materials, and participants and hold a number of meetings to ensure everyone and everything is ready by the start of the study. Ensure that all records, writing, data, and so forth are generated on compatible systems, software, and language.


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Guidelines for Writing a Case Study Analysis. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

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Guidelines to the writing of case studies. Dr. Brian Budgell, DC, PhD * and so may hesitate to embark on the task of carrying a case study to publication. These guidelines for the writing of case studies are designed to be consistent with the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” referenced.

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Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business. If you are planning to write a case study this passage will help you to understand more about this kind of writing. How To Write a Case Study A case study is one of the many kinds of written assignments that you have to face throughout your college years. It is your report about a person, a group of people, a situation or a phenomenon that you are studying.

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Aug 28,  · If writing a case study for a non-academic audience, consider using a narrative form, describing the events that occurred during your case study in chronological order. To do a case study, start by defining the subject and goal of your study and then getting ethical approval from the institution or department you're working under 77%(26). Learn how to write a case study that asserts your organization's topical authority, shows customer success, and converts leads. 50 examples + 7 templates. A simple 7-step process for creating case studies from start to finish.