Skip Nav

What does “Internal” Customer Service Really Mean?

A Definition and Case Study

❶The Customer Service reps were responsible for problem solving and taking orders for highly technical, often customized parts.

Recent Posts

Read Lessons
Internal to External
What Is an External Customer?

The focus on developing effective internal customer service helps organizations cut costs, increase productivity, improve interdepartmental communication and cooperation, boost employee morale, align goals, harmonize processes and procedures, replace interdepartmental competition with interdepartmental cooperation and deliver better service to the external customer.

Excellent service to the external customer is dependent upon healthy internal customer service practices. In this case Engineering is the internal service provider and the Customer Service reps are the internal customers. The Customer Service reps were responsible for problem solving and taking orders for highly technical, often customized parts.

Sometimes the reps needed clarification from an engineer to process a customer order for the correct part. Engineers viewed information requests from Customer Service reps as low priority, uninteresting, and annoying. At the end of the seminar, engineers understood what the Customer Service manager had been preaching for years: See our Internal Customer Service Seminar for steps your organization can take to improve productivity and interdepartmental cooperation and communication.

She offers an Internal Customer Service Seminar specifically developed to help companies improve their level of internal customer service. Donna can be contacted by phone at What Is Internal Customer Service?

A connected stakeholder is one with the direct association with your business, and this would be a supplier or a shareholder. Obviously other stakeholders would not have the same strength of connection, for example in the case of the local community.

We going to look at Starbucks coffee as an example of a company that has both internal and external customers, and we should be able to apply some of the terminology that we introduced above. The internal customers will be the people that work within the business of Starbucks.

The internal customers will be everyone from the Board of Directors of the company, to the supervisors and team members that serve coffee at the customer interface. So information and communication will flow from the board of directors to the people on the ground, and data and feedback from customers can flow from the people in the coffee shops back to the internal customers in the marketing department.

External customers and consumers will be the everyday public that come in to the coffee shop and buy coffee for themselves and their friends.

Of course the user will be the consumer of the product, whether that is the purchaser or not. The connected stakeholder would be the coffee suppliers from around the world, and the pension schemes that own shares in the business. Other stakeholders will include other businesses which are based around the Starbucks stores, as well as those impacted by the environment around coffee plantations which is something that Starbucks is very keen to deal with since it has an ethical purchasing policy.

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. View all posts by Tim Friesner. Internal and External Customers. Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

Watch Videos

Main Topics

Privacy Policy

Internal Customers and the External Customer Experience Your employees are the face of your company -- the liaisons your customers interact with when they research products and make purchases.

Privacy FAQs

The phrase external customer service refers to what most people simply see as customer service. The word "external" emphasizes that you are talking about clients or customers who choose to purchase from your business as opposed to employees, who are sometimes referred to as the company's internal customers.

About Our Ads

Internal Customer Service refers to the interactions between all the employees who support the company and those who work on the front line with “The Customer”. Excellent service to the external customer is dependent upon healthy internal customer service practices. Internal Customer Service Case Study The customer advocate for a large manufacturing company was concerned about the organization’s reputation for excellent products, but terrible customer service.

Cookie Info

Oct 25,  · In order to produce happy external customers (those who buy our products and services,) it is important to build good customer satisfaction and rapport with our internal customers. Everyone uses the analogy about how a chain is only as strong as its’ weakest eon-agraphashin.gq: Bluerock Energy, Inc. Aug 01,  · The differences and complexities often invoked to distinguish between external and internal customer service are largely overblown. What's most important is how similar these two types of service.