Though it would have been much easier for us to come up with narrow topics, we focused on broader perspectives to easily customize each topic. To effectively narrow down the scope:. If you are still having trouble with selecting a topic, check out our list of 13 facts on consumer behavior for a critical thinking essay. You will find a ton of interesting facts which will greatly help you while drafting your essay.
Still need a nudge? Then here is a sample critical essay on consumer behavior. Use it as an example or as a template for your assignment. The more detailed guide on how to write a critical thinking essay on consumer behavior will further ensure that you get a great grade for your essay.
Not long ago, consumers used to focus simply on products functions or attributes before selecting a place to shop at. This has changed recently as now consumers demand added beneficial elements.
One aspect which they desire the most is a pleasant atmosphere as they shop. It can also be described as a design which produces emotional effects on the buyer, enhancing their purchasing probability. Based on these definitions, it is safe to say that an attractive and impressive atmosphere has the power to create an enjoyable experience among consumers, positively affecting their buying decisions and incurring retailers more revenue.
A majority, if not all, should be present to ensure consumers a good shopping experience and keep them captivated enough to come back for more in the future. First off, cleanliness is vital for the atmosphere of the store. Customers are bound to create negative word of mouth if they notice even the slightest speck on product displays or floors.
Styles and tempos of music can influence consumers to buy more at retail outlets. Moreover, pleasant music can lengthen consumption time whereas loud music will drive them away. As music selections and their sound levels differ based on gender as well, stores need to put much thought into what they play in order to ensure buyers of a great environment. Appearances are also taken into consideration while shopping in traditional stores.
Lighting goes beyond highlighting products to generating excitement and positively impacting consumer purchasing behavior. Consumers tend to touch products when good lighting shines on them to assess quality. Color is also important for building feelings and affecting consumer attitudes as it has the power to stimulate memories, thoughts, and experiences. For instance, red tends to portray negativity and tension, which is why it is hardly used in comparison with greens and blues.
Finally, products are displayed in a way that attracts customers to make impulse purchases. In fact, design and display of products contribute one fourth sales of the outlets. Unfortunately, not many store owners understand the value of the atmosphere and its impact on consumer behavior.
As a result, they remain stagnant and refuse to change. On the other hand, some stores make wrong decisions that cost them their clientele. Therefore, this is one aspect that needs to be tackled with care so that stores can truly reap benefits.
Peter and Oslon have indicate that the different in the income level of people has influences on the value, behaviors and lifestyles. In agreement with Solomon , the buying power and market potential is also define by income of a person, as people obtain goods and services that they need to show their choices, in which more money will be required to do so.
According to Solomon , culture is a society's character that includes theoretical ideas like values and ethics and physical matters and services like automobile, clothes, food, sports, etc, that are delivered or respect by a society.
In the other word, it's a set of belief, norms, values and traditions that share among the members. Culture is being learned and has a long effect on the behavior of an individual. As an example of cultural influences, consider how the salesperson in a car showroom in England should approach the different couples of customers that visit as in some cultures the husband will be the one making the decision, while in the other it's the wife.
This can be simply defined by set of factors like income, family background and occupation. As Phile saw, class is also a matter of what one does with one's money and how one defines his rold in society". Solomon However, it is mentioned in Solomon as one wealthy woman observed when she was asked to define social class: Where you send your children to school.
The hobbies you have. Skiing, for example, is higher than the snowmobile It can't be [just] money, because nobody ever knows that about you for sure. It involves measuring consumer' major AIO dimension activities work, hobbies, shopping, sports, social events , interest food, fashion, family, recreation , and opinions about themselves, social issues, business, products.
People from the same family, social class, or income level can have totally different lifestyles. According to Kotler and Armstrong , the process of buying differs from each product or service, a bottle of shampoo, a tennis racket, an expensive mobile phone or computer and a new car. The harder the decision, it's usually the more expensive the product is and therefore require mostly more people and time to consider before making the decision.
According to East et. However, Ehrenberg , cited in East et al. The three models of consumer decision which are used to explain the decision-making in details are:. Need recognition a information search aevaluation of alternatives apurchase decision a post purchase behavior Figure 5. According to the automotive study done by Baltimore, Md.
With the economic crisis all over the world, Thailand automotive market has also been affected in the first half of the year However, according to the Thai Farmer Bank Research Center, Thai economy seems to be getting back on track together with the other countries. Smartfund, The Bank of Thailand has reduced the interest rate on the loans in which helps to drive the country's economic during the year. At the same time, the reducing in the sales of the cars has affected finance company and therefore these finance companies then starting to be more lenient with the buyers by offering lower interest to courage more sales which can then be identify that interest rate is one of the most important factors that influences the buying behavior of the customer towards the automobile.
Smartfund, However, the positive factors is being obstruct by the negative factor like fuel price that's been increasing and which unfortunately effect the decision of the customers in buying the new vehicles, whether or not to buy or reconsider about the model and size of the vehicles they going to buy.
Smartfund, The survey results from cars. PRNewswire, November 15, Communication research also discloses that the online car sales in U. However, people finding internet to be useful for learning about the product in the early stage to learn about the offer and advantage that they would get, but in the later stage, people would want to get back to the traditional way of purchasing and get a test drive during the evaluation stage Molesworth and Suortti, Resale values of the vehicles also become one of the factors that influence people to buy a new vehicle.
Bill Drew, president of Drew Auto Center in La Mesa mentioned that he has made 25 sales on the first day that he started offering the trade-in cars. According to Edwards , strategic vision's president of automobile, customers are now looking for the quality of the products they are purchasing, which has the long term value with the best price, even with the luxury vehicles.
She mentioned that it is important for the manufacturers to focus on improving the product quality when the economic situation is favorable. Essay UK - http: If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you.
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Rural Indian Consumer Behavior With A Focus Marketing Essay. Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. You can we came across following factors which may affect the rural consumer behavior while buying two-wheelers. Social Activities. Business.
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