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Short Essay on Advertisement

Research Paper on Advertising

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Essay on Advertising

Advertising has many advantages. In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition.

So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.

These methods compete with each other in the field of modern advertisement. Advertising is not an easy art. So to be successful, advertisement must be brief.

Long descriptive stories or certificates of praise about certain thing do not make good advertisement. This is an important point in advertising and a good advertiser must keep it in mind. Advertisements are not concerned with the good or bad quality of goods. Even the most injurious goods are advertised these days. Advertisements of undesirable drugs and medicines and indecent literature, so common.

They simply cheat the public. So we should be careful while purchasing an advertised article. We should use our own mind, instead of blindly following the advice of the advertisement. In our country, the art of advertising is in its infancy.

They spend huge amounts of money on advertisement. But it is not so in our country. Some businessmen consider their products to be very superior. They think advertisement unnecessary. To get success in business every big or small business-concern must make effective us of art of advertising goods. To run a business without its aid is not possible in the modern age. Article shared by image source: Advertisements are sometimes so scientifically and intelligently planned that they change the entire psychology of the consumers.

Advertisements thus hold the sway and no manufacturer can do without it. A thing may not have an intrinsic value but it must be well advertised. We live in a glamorous world of advertisement. There are many products available in the market. No article of necessity or item of luxury is sold at the counter without the show of advertisement in choicest language. The commodity sold must spell the name of its firm or concern it belongs to.

There is a wide range of goods advertised in the newspapers or on the radio or on Television. The list of goods advertised is so long that one cannot simply avoid reading or hearing or watching.

Automobiles, two-wheelers, electric appliances, fabrics, cosmetics, toilet goods, furniture, watches, shoes, crockery and cutlery, T. All these advertisements are couched or gilded in words. The efficacy of a medicine, the durability of a particular commodity, or the utility of joining a course or training is to be judged from the kind of language used in advertisements.

The use of catch phrases like Dr. Bring the advertised goods home to the readers. Advertisements has now developed both as an art as well as a science. Several universities in the country have introduced academic courses leading to some degree or diploma in the art of advertisement. No wonder, these graduates from the universities are coming out with newer and newer ways of advertising things.

The world of advertisement is very large. It is a run between the manufacturer and the consumer without wickets. Certain advertisements are catching while others are repulsive to hear or to see.

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Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the modern times, the business world has become very complex with keen competition.

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Advertising is a form of mass communication. It involves a process of transmission of information by the manufacturer or a seller of a product or service to modify or stimulate the behaviour of the Here is your sample essay on Advertising.

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Advertising helps greatly in showing the consumers what they really want. In the process of advertising there are various techniques that are applied that may either bring about positive or negative effects to the products. The Evolution of Advertising - THE EVOLUTION OF ADVERTISING Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on .

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Advertising is a method used to attract people's attention. Advertising is an important and simple procedure for companies to make themselves known. Most adverts can be found in newspapers, magazines, billboard, buses, internet, and on the radio, flyers, newsletters or posters. ‘Necessity is the mother of invention’ is an oft-quoted saying. But now-a-days the reverse of it is more true. In modern business, ‘invention’ is mother of necessity. Related Articles: Sample essay on advertising.